Jon Bon Jovi Reveals 'True Advil' Story

A new Advil television commercial airing in the U.S. provides a glimpse into the life of Jon Bon Jovi.

In 2010, Bon Jovi injured his calf muscle onstage during a performance. He later revealed in an interview that he relies on Advil to get through the inevitable aches and pains that come with touring, setting the stage for his role in the latest installment of Pfizer Consumer Healthcare's "Advil Stories" campaign, a testimonial-style national advertising platform. The Advil Stories campaign launched in 2010, and in October 2011 Regis and Joy Philbin debuted their true Advil story.

"Our Advil Stories campaign emphasizes that everyone experiences physical pain for some reason in their lives, no matter who they are," noted Srini Sripada, Senior Director, Pain Management, Pfizer Consumer Healthcare. "When pain tries to disrupt lives, millions of people trust Advil, not just for relief, but to help them continue to do what they love."

In the 30-second television advertisements, which began airing in the U.S. on Dec. 9, and in additional online ads, Bon Jovi joins other real Advil users who have shared their stories of pain and relief. Vignettes feature the singer backstage and on the road, as well as sitting down at the Jon Bon Jovi Soul Kitchen, a recently opened community kitchen in Red Bank, New Jersey, offering meals to the needy. The kitchen is an initiative of the Jon Bon Jovi Soul Foundation, a nonprofit organization Bon Jovi founded in 2006 to combat poverty and homelessness.

"Pain does not have much of a place in my life," said Bon Jovi. "I checked the schedule and it's not on it. You never know when Advil is needed."

All the true Advil stories can be viewed at TakeAdvil.com.